Ajay Devgn and his nephew Danish Devgn launched the Lens Vault Studios which will push next generation tools such as VFX, Animation and AI. Actor filmmaker Ajay Devgn and the producer Danish Devgn on Friday announced their new venture. Lens Studio (LVS)

Ajay Devgn Launches Lens Studio to Pioneer Tech-Driven Storytelling

Lens Studio (LVL) will focus on building original technology driven content for films, streaming platforms , branded projects and immersive formats.

Lens Studio to be chaired by Ajay Devgn while Danish Devgn will serve as the founder and CEO. They described LVS as the first ecosystem designed to fuse story telling, using next generation tools such as FVX, animation and AI.

The goal is to set a new benchmark for the Indian media on a global stage, Devgn specified in his statement. The studio aims to establish India as the hub for high quality productions and the original intellectual properties with the latest technology.

After Prismix, Ajay Devgn Sets Sights on Global Storytelling with Lens Studio

It will prioritize innovations and IP creations across multiple formats, from live action, animation to immersive AR/VR worlds, our goal is to craft IPs that resonate globally while staying deeply rooted and close to emotions,” he said.

The announcement comes months after the duo launched their AI firm Prismix. Ajay also has production house which is named Devgn Films.

On the work front, Ajay was last seen in Son of Sardaar 2, which also starred Mrunal Thakur and Ravi Kishan. The film was jointly produced by Ajay Devgn, Jyoti Deshpande, N R Pachisia and Pravin Talreja. It is a spiritual sequel to the 2012 film Son of Sardaar. It opened to mixed reviews upon release on August 1 and underperformed at the box office.